AUDIENCE FEEDBACK
AUDIENCE FEEDBACK //
Before I shared the video on social media platforms, I did a screening of the final product to a selection of my target market of teenagers and young adults - as well as the YouGov data of women aged 18-24 years. The screening was fortunately very successful, with everyone saying what they enjoyed about it, they also concluded that they couldn't see any problems with it too. They also distinguished the link between the song and fire, which illustrated how the reoccurring clips did achieve their purpose. This feedback was a massive relief, considering how long it took to complete and the 3 different drafts it took for me to overcome the problems and develop a narrative music video, which incorporated the popular conventions of Indie Narrative music videos, including: slow motion, a focus on cinematography, narrative story and artistic style. At the start of the editing process, the storyline was undeveloped and limited, creating a confusing atmosphere for the music, however, by the end of the developments, the storyline was understandable and coherent to my target audience - even my grandma understood!
A common feature that was enjoyed, was the colour isolation on the flames, in comparison to the black and white video.
The Black and White was favourable as it is dramatic - draws attention.
"The mood of the video reflects the mood of the song" - connection of visuals with the music.
It caught their attention, as they wanted to see how the story unfolds and what happens next. It wasn't a single long clip either, the jump between clips and the variety of shots and editing keeps them drawn in.
The ending was also a noticeable feature that was mentioned - dramatic, which keeps the audience watching.
After uploading my final production up onto my YouTube channel, I was fortunately able to receive a lot of feedback from the public. This was as a result of using social media to target my audience, through platforms such as Facebook, Instagram and Twitter. This meant that I was able to specifically spread the YouTube link to the researched target market, since the majority of my own following is the same age range. Also, it meant that it was also spread to a larger audience of ages, such as parents. Within 4 days of posting the music video on YouTube, I had received 8 likes, 1 comment and 175 views - this reveals the success of using social media to market, as I had not released the ancillary products yet.
The above image was a comment I received from another public YouTube account. This was an amazing response to hear, as it gave me an insight into how my video is being perceived by the public. They noted how, for a music video, I had interpreted the music with the visuals, using cinematography, mise-en-scene and editing. As this was such good feedback, I decided to conduct background research about 'TikiKiti'.
What I found was that, TikiKiti is a blog run by experienced filmmakers. They curate music videos by independent products or fans that they find on YouTube. They then rate these videos by different category criteria, such as:
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Product Values
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Performance/Creativity
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Editing
Each of these has a maximum of 10 points - a total 30 can be earned.
They also classify the music videos into different categories, since Music videos can be of different conventions and styles. The categories are:
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Narrative
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Performance
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Vérité
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Abstract
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Animation/AMV
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Machinima/MMD/GMV
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Mashup
On their YouTube channel, they sort these categories into playlists for specific dates. My video was put into a playlist, which appears on their channel under the category Narrative Mon.14 Jan 2018, along with one other narrative student music video. Arsonist's Lullabye had received more views than this other video, therefore in the comment they stated that it was their most watched video of the day.